Privacy Policy

Introduction

Swiss Homes Limited ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with our services. Swiss Homes Limited is registered at The Firs, Broad Lane, Tanworth in Arden, Solihull, B94 5DP, United Kingdom. For any privacy-related inquiries, you may contact us at [email protected].

This policy applies to all visitors, users, and clients of our website regardless of geographic location, though certain provisions apply specifically to users in the European Economic Area (EEA) and the United Kingdom as noted below. We encourage you to read this policy in full before using our website or submitting any personal information.

1. Cookie Categories

We use cookies and similar tracking technologies on our website. These are divided into three distinct categories:

1.1 Essential Cookies

Purpose: Core site functionality, security, session management, and storing your cookie consent preferences.

Examples: session_id, csrf_token, cookie_consent_status

Consent required: No. These cookies are activated automatically as they are strictly necessary for the website to function properly.

Retention: Session duration or up to 12 months for preference storage.

1.2 Analytics Cookies

Purpose: Measuring traffic, user behaviour, site performance, and understanding how visitors interact with our pages.

Tools: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent required: Yes. These cookies are activated only after you explicitly accept analytics cookies through our consent banner or preferences panel.

Retention: Up to 14 months.

1.3 Marketing / Advertising Cookies

Purpose: Remarketing, personalized ad delivery, conversion tracking, and measuring the effectiveness of our advertising campaigns.

Consent required: Yes. These cookies are activated only after you explicitly accept marketing cookies through our consent banner or preferences panel.

Retention: Up to 540 days (Google Ads default).

2. Marketing Cookies: Detailed Disclosures

a) Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

b) Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

c) Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

d) YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

e) Tracking technologies: We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

f) Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

g) Technologies in use: Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

h) Opt-out from personalized advertising: You may opt out of personalized advertising at any time:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

i) Cookie preference management: You can manage your cookie preferences at any time by clicking the Manage cookie preferences link, which is available in the website footer and within this policy. The preferences panel allows you to accept or reject each cookie category independently, with Essential cookies always remaining active.

3. Consent Requirements

Our cookie consent banner offers three options: "Accept All", "Reject Non-Essential", and "Manage Preferences". Marketing and analytics cookies are not activated until you click "Accept All" or enable them individually through the preferences panel. Your choice is stored in your browser's localStorage for 12 months. The banner can be dismissed by selecting "Reject Non-Essential", which activates only essential cookies. The banner links directly to this Privacy Policy.

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA / UK Users: Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent: You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC: cookie identifiers, conversion events, anonymized behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4: collects anonymized usage data, device info, and behavioural signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. User Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ("right to be forgotten")
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

13. What Data We Collect

We may collect the following categories of personal data:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

14. Legal Basis for Processing (GDPR Art. 6)

For each data type, the legal basis for processing is as follows:

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

15. Retention Periods

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Specific retention periods by category:

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

16. Policy Updates and Contact

Last Updated: January 15, 2026

Effective Date: January 15, 2026

Changes to this Privacy Policy will be notified via a homepage banner a minimum of 14 days before taking effect. We recommend reviewing this page periodically for any updates.

If you have any questions about this Privacy Policy or wish to exercise any of your data rights, please contact us at: